Media and Press Releases

At Free Spirit Vacations "It's All About Choices"

Gilbert, Arizona — January 19, 2007 — Remember the days when you ordered an ice cream cone and had a choice of vanilla or chocolate? Remember when you had the choice of watching I Love Lucy or the Andy Griffith Show? Choices were simple twenty years ago.

Baskin Robbins, founded on the concept of 31 flavors - one for every day of the month, was considered leading edge at the time. Now they produce over 700 flavors of ice cream in order to keep up with consumer demand.

Twenty years ago, 75% of the US population watched the Andy Griffith Show. Currently the number one show in the United States is CSI, with 15% of the population tuning in to any given episode. With all the new cable channels, movie and TV downloads, and videos on the internet, choices have never been more prevalent.

So what does this have to do with travel industry for the 50+ age group? Actually they have a lot in common. Over twenty years ago, the type of tour that appealed to the 50+ age group was easy to predict. Seniors seemed to have common threads, liked the same things, and had similar values. And choices were limited. So, coming up with tours to meet their requirements was fairly easy and consistent. There were numerous tours, or "hits", which filled to capacity year after year.

What has changed? Hits are being replaced by niches. Where are the consumers going? No single place. They are scattering into countless niches. With the increased information and choices available on the internet, consumers are now able to find exactly what they want at a price they want to pay.

Consider Free Spirit Vacations your one-stop travel expert. At Free Spirit Vacations, it's all about choices. "It's now within our reach economically to offer hundreds of vacations to our guests. We plan to sell smaller numbers of guests on a lot more programs," states General Manager Dorene Regnell. "We are partnering with over 50 professional tour operators allowing us to offer on our website vacations that are exactly what our guests want".

Free Spirit Vacations categorizes packages, based on special interests. Several categories include, soft adventure, cruises, international vacations, shopping, educational and cultural, tropical, gambling getaways, live performances, and special events.

So whether it be ice cream, television, or travel, a multitude of choices are available. Explore and find your own personal favorite! For more information on travel for the 50+ age group, contact Free Spirit Vacations at 480-926-5547.

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